I had the good fortune to have a boss early in my career who made an observation that very few people in business make it a habit to read. His advice was to try to read a book a month. Here’s a list of my favorite books by topic.
Strategy (think strategically, develop better strategy, and communicate strategy):
- Thinking Strategically by Dixit and Nalebluff
- The Strategy Focused Organization by Kaplan and Norton
- Decision Traps by Russo and Schoemaker
- The Minto Pyramid Principle by Minto
- 20/20 Foresight: Crafting Strategy in an Uncertain World by Courtney
Marketing:
- The Marketing Imagination by Levitt
- Business Market Management by Anderson and Narus
- Capturing New Markets by Wunker
- Value Merchants by Anderson, Narus, and Kumar
Innovation:
- The Innovator’s Dilemma by Christensen
- Diffusion of Innovation by Rogers
- Product Strategy by McGrath
- The Medici Effect by Johansson
Leadership / Personal Development:
- The Effective Executive by Drucker
- True North by George
- Leading Change by Kotter
- The 7 Habits of Highly Effective People by Covey
- Go Put Your Strengths to Work by Buckingham
- How Will You Measure Your Life by Christensen
Pricing:
- Strategic Pricing for Medical Technologies, Provines
- The Strategy & Tactics of Pricing by Nagle, et. al.
- Pricing with Confidence by Holden and Burton
- Value Based Pricing by MacDivitt and Wilkinson
- The Price Advantage by Marn, et. al.
Selling:
- Healthcare Value Selling, Provines
- Selling the Invisible by Beckwith
- SPIN selling by Rackham
- Strategic Selling by Miller and Heiman
- Challenger Sale by Dixon and Adamson
Negotiating:
- Selling to Procurement, Provines
- Negotiating with Backbone by Holden
- Negotiating Genius by Bazerman
- The Truth About Negotiations by Thompson
- B2B Street Fighting by Dietmeyer