by Chris Provines | May 9, 2018 | Med Tech, Pricing, Strategic Pricing, Value Selling
LinkedIn Twitter Google+ Facebook reddit Pricing innovation can be a highly complex decision and one of the more challenging tasks marketers face. With all the time, resources and money invested in bringing an innovation to market, there are often great expectations...
by Chris Provines | Mar 13, 2018 | Negotiation, Pricing, Value Selling
Supplier collaboration has been a hot topic in procurement for some time. Do a Google search for the terms “supplier relationship management” or “customer of choice” and you’ll get tens of thousands of hits. Yet, despite procurement’s aspirations of...
by Chris Provines | Aug 24, 2017 | Buying Behavior, Negotiation, Pricing
Hospital supply price and cost transparency has been an issue for a long time. A 2012 study by the U.S. Government Accountability Office (GAO) reported that medical devices suffer from opaque pricing, which leads to lower hospital bargaining power and higher costs. In...
by Chris Provines | Dec 29, 2015 | Buying Behavior, Med Tech, Pricing, Trends
As healthcare providers around the world continue to come under pressure to contain costs and improve outcomes, professionalizing procurement practices is increasingly seen as an area of opportunity. It makes sense given that supplier related costs can represent...
