by Chris Provines | May 9, 2018 | Med Tech, Pricing, Strategic Pricing, Value Selling
LinkedIn Twitter Google+ Facebook reddit Pricing innovation can be a highly complex decision and one of the more challenging tasks marketers face. With all the time, resources and money invested in bringing an innovation to market, there are often great expectations...
by Chris Provines | Feb 11, 2017 | Med Tech, Negotiation, Strategic Pricing, Trends
There has been a lot of press recently on performance-based contracting and pricing in healthcare. Today, the Wall Street Journal ran an article on performance-based pricing for pharmaceuticals. Performance-based pricing in business-to-business (B2B) and...
by Chris Provines | Dec 29, 2015 | Buying Behavior, Med Tech, Pricing, Trends
As healthcare providers around the world continue to come under pressure to contain costs and improve outcomes, professionalizing procurement practices is increasingly seen as an area of opportunity. It makes sense given that supplier related costs can represent...
by Chris Provines | Oct 26, 2015 | Buying Behavior, Med Tech, Sales Models, Trends, Value Selling
“It use to be the wild west in the beginning,” a friend and recently retired MedTech sales leader said when he described the early days of selling medical technologies. He discussed his experience selling a technology for a new procedure. This was about twenty years...
by Chris Provines | Sep 9, 2015 | Med Tech, Strategic Pricing, Trends
Depending upon which side of the table you are on, medical device and supply price transparency is either a long-standing threat to prices and margins or a potential opportunity to drive supply savings. While there have been efforts and businesses focused on supply...
by Chris Provines | Jun 8, 2015 | Buying Behavior, GPOs, Med Tech, Trends
Self-contracting, where a hospital contracts directly with the supplier rather than through a group purchasing organization (GPO), is accounting for an increasing proportion of hospital supply spend in the U.S. As hospitals consolidate, gain greater scale, and become...
