Articles

Here’s a list of published articles and papers. Let me know if you’d like a copy.

Articles:

  • Provines, C. (2011) Implementing Value Selling: 5 Lessons from Both Sides of the Table. Journal of Professional Pricing. Q1 2011
  • Provines, C., (2010) Understand the 5 Secrets of a CPO for Smarter B2B Selling and Pricing. Journal of Professional Pricing. Q1 2010
  • Provines, C., (2010) Overcoming Organizational Barriers to Implementing Value Pricing in The Medical Devices & Diagnostics Industry. Journal of Medical Marketing. January 2010
  • Provines, C., (2009) It’s All About Price: An Insiders View of Procurement. The Pricing Advisor. April

Book Chapters:

  • Provines, C., (2012) Using Economic Value Communications to Bend Business Buyers Value Perceptions. Chapter in Book. Innovation in Pricing. To be published in Oct 2012